About The Book

MicroDOMINATIONA new book examines the rise and rise of a new breed of entrepreneur, one who is leveraging the power of the Internet and social media technologies to build their personal brand and grow their business on a global scale.

Called microDOMINATION: How to leverage social media and content marketing to build a mini-business empire around your personal brand – the book was written by marketing communications specialist, Trevor Young, aka blogger The PR Warrior.

The central tenet of the book is based around the emergence of what Young calls ‘micro mavens’, these are entrepreneurs who have developed their own media platform and built their personal brand via social media, as well as grown significantly- sized businesses literally from the comfort of their own home or for some, on the road somewhere. MORE



Free Book Excerpt


microDOMINATION ebook



Transform passion into pure profit, build a mini-business empire and start living the dream today!

How do you transform your expertise into a sustainable business? Entrepreneur and communications expert Trevor Young steps you through the process, from developing your platform and building your personal brand to nurturing a community of raving fans that launches and grows your business.

With inspiring business success stories from around the world, microDOMINATION will show you how to:

  • Turn your love of blogging and social media into money in the bank.
  • Take advantage of the boundless entrepreneurial opportunities available online.
  • Attract and connect with your customer-base using proven social media marketing techniques.
  • Escape the daily grind and become your own boss.

“More than five years ago I started following Trevor’s ideas which is remarkable because I live in Boston and he is in Melbourne. Both Trevor and I built thriving international businesses as micro mavens. What we do doesn’t feel like work—we have a blast and make a good living too. This book reveals everything you need to know to build your own successful business outside the corporate walls. I only wish Trevor had written microDOMINATION when I was getting going!”

DAVID MEERMAN SCOTT – international bestselling author of The New Rules of Marketing and PR, now in over 25 languages from Bulgarian to Vietnamese.


PART ONE: Introducing the micro maven

  • From small-time personal profile to global microbrand
  • Meet the micro mavens

PART TWO: Introducing the micro maven

  •  Micro mavens: the sum of many parts
  • The seven powerful characteristics of micro mavens

PART THREE: Becoming a micro maven

  • Introducing the micro maven blueprint
  • Develop your platform
  • Build your brand
  • Grow your business
  • Live your dream

PART FOUR: The micro maven in action

  • Profiles of five micro mavens
  • Starting your micro maven journey


microDOMINATION will appeal to anyone with a passion for, expertise in or knowledge of a particular niche area, topic or subject, who is keen to increase their profile in that space with the aim of developing a sustainable living from the personal brand they build.

This includes a range of different types of subject matter experts, such as:

  • Vocational professionals including marketing consultants, financial planners, e-publishing gurus, property investment advisers, business coaches, fitness instructors, lawyers, physiotherapists, management specialists, WordPress designers and app developers.
  • Lifestyle experts or hobbyists in any number of fields such as dating, interior design, health and fitness, sewing, dog training, vintage fashion, vegetarian cooking, minimalist living and budget travel.
  • Bloggers, podcasters and vodcasters including anyone who has a growing online platform in a particular space and is keen to kick things up a notch and start making money from, or building a business around, their expertise.


It’s important to acknowledge what microDOMINATION is not. This is not a get-rich-quick book. Seriously. It’s not about making your fortune working just four hours a week and selling millions of dollars of products via the internet while sipping margaritas by the pool.


Learn how to build a mini-business empire around your
personal brand #microdomination http://bit.ly/mdbook
Develop your platform, build your brand, grow your business
- prepare to DOMINATE! #microdomination

Want to be part of the global ‘micro maven’ movement? #microdomination http://bit.ly/mdbook
Learn the 7 powerful characteristics of successful micro mavens #microdomination http://bit.ly/mdbook
Why you need a platform to grow your personal brand
#microdomination http://bit.ly/mdbook
How to scale your business to suit your lifestyle #microdomination http://bit.ly/mdbook
Why PR, social media & content marketing are critical in building
your personality-based biz #microdomination
Understand the power of building a community for your brand #microdomination http://bit.ly/mdbook


microDOMINATION book officially launched

samara magazineGreat crowd, a trending hashtag and an awesome panel of  ‘micro mavens’ Darren RowseNicole Avery and Valerie Khoo who provided perspectives on everything from building a community of fans and prioritising their social media endeavours, through to an increasing focus in the use of Google+ as a social engagement platform. MORE

Welcome to the global microbrand revolution

welcome-to-global-microbrand-revolutionWe live in an incredible age where anyone with expertise in a particular subject and a desire to share their knowledge freely with the world (on and offline) has the potential to build a sustainable mini-business empire, literally from the comfort of their own home (or on the road somewhere if that’s their want). MORE

Establish a platform that rocks!

establish-a-platform-that-rocksA critical first step in becoming a micro maven is developing a robust platform from which to increase your reach, your visibility and your influence. This is something you’re going to need to get your head around. It’s the not-so-secret secret of building a known and respected microbrand in your niche, whether on a domestic or international level.

VIDEO INTERVIEW: Nicole Avery on the power of brand

nicole-avery-on-the-power-of-brandIn this video interview, Trevor Young chats with Melbourne-based mother-of-five, Nicole Avery, about how she became one of Australia’s leading bloggers and a bona fide micro maven in her own right. Nicole’s blog, Planning With Kids - which attracts on average 110, 000 to 115, 000 unique visitors per month – focuses on helping parents to organise the chaos of their day-today lives. MORE

Strap a rocket to your personal brand

dn12148-1_600Having a solid platform is critical as it serves as the launchpad for your personal brand; in other words, it underpins much of what you will be doing from a PR and marketing perspective. Building your personal brand – in other words, increasing your reach and influence and the level of connection you have with the marketplace – is a key component to becoming a micro maven. MORE

Grow a business off the back of your reputation

BU011845One thing micro mavens are good at is diversifying sources of their income. If you’re an expert in a specific area, you have opportunity to not only speak professionally, coach, advise and consult, but also run your own events and webinars, write ebooks, manage membership websites and create information products such as online training programs and digital courses. MORE

Create the ideal business for YOUR lifestyle

create-the-ideal-business-for-your-lifestyleThe ultimate goal of becoming a micro maven is to create a business the works for you. This will be a case of different strokes for different folks…perhaps you only want to work 20-30 hours a week so you can spend more time with your family; maybe you want flexibility in your day to pursue other hobbies, or be able to work remotely and run your business no matter where you are in the world. MORE

VIDEO INTERVIEW: Natalie Sisson on running her virtual business from a suitcase

natalie-sisson-on-running-business-from-suitcaseIn this video interview Trevor Young chats with New Zealander Natalie Sisson about how she manages to build and run a thriving business despite being on the road travelling for much of the time. Natalie is known as The Suitcase Entrepreneur (it’s also the name of her blog) and her mantra is ‘creating freedom in business and adventure in life’. MORE